Matt Edgar

As service transformation director in NHS England, Matt leads on digital for urgent and emergency care. Previously as associate director of design and user research at NHS Digital, he grew a professional group of designers, user researchers, content specialists, product managers and delivery managers, and enabled the shift to a product-led operating model. Matt has trained civil servants to start with user needs at GDS, and managed products along the adoption curve that led to the world’s first billion smartphones at Orange.